Craig ‘Moose’ Moore dies at 56 after early onset dementia battle

Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. The news broke gently but with great sorrow — one of advertising’s brightest minds, a man of humour, vitality and deep love, has passed away. His journey with early-onset dementia, which began around age 46, was something he and those close to him carried out of the public eye until the struggles could no longer be hidden. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and with his death comes both grief and a renewed awareness of how dementia can strike far earlier than most expect.


The Career Behind the Name


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. Before illness turned the pages, Moore was an award-winning creative in advertising, known for his work with agencies such as Saatchi & Saatchi and Clemenger. His creativity, wit, and personality made him beloved in his field. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and in remembering him, many recall his ocean swims, his energy, and the way he lit up creative meetings with infectious ideas.


The Diagnosis and Early Signs


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. The first signs came around 2015, when he was diagnosed aged 46, whispers of behaviour changes that family and friends initially attributed to stress or burnout. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and in the years that followed, symptoms sharpened: memory loss, confabulation (making up stories unconsciously), confusion, difficulty with tasks he once took for granted. These early signs were cruel and insidious.


Private Struggle, Public Awareness


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. For much of the illness, Moore kept much of his condition private. He described himself as retired, rather than revealing his diagnosis. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and only gradually did his partner, Louise Bryant, begin to share what life had become: a mix of care, love, heartbreak and resilience. Their openness later inspired the national dementia awareness campaign “Think Again”.



The Reality at Home: Love, Loss, and Caregiving


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. At home, Louise Bryant worked to balance her demanding career with the increasing care needs of the man she loved. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and through lockdowns, through moments of clarity and confusion, she acted as partner, caregiver, advocate. Whether it was helping him with speech, with memories or with emotional comfort, those closest saw both the cruelty of dementia's progression and the dignity possible amid decline.
The Australian


The Medical Journey: From Confusion to Diagnosis


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. His diagnosis evolved over time: initial assessments included alcohol-related dementia, later refined through brain imaging, lumbar puncture, specialist reviews, eventually confirmed as Alzheimer’s disease. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and this shifting medical understanding highlights how complex early-onset dementia can be — how behaviours may be misattributed, and how the path to clarity is often long and painful.



Public Impact and Advocacy


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. As his condition became more widely known, the impact of his story rippled beyond his immediate circle. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and via media coverage — including features in The Australian and Vogue Australia — people began to confront the reality that dementia is not merely a disease of old age. His journey became central to the “Think Again” campaign, urging awareness, compassion, and better support for younger people with dementia.



The Final Days and His Passing


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. During Dementia Action Week in 2025, Moore passed away, surrounded by those who loved him. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and in those final days, much of what defined him had slipped: words, recognition, the physical gestures he once took for granted. Yet love remained — in the silent handholds, the gentle presence, the unspoken knowledge between partners that everything that could be given, was given.



Grief, Legacy, and What We Can Learn


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. His death leaves a hole for family, friends, and colleagues, but also a legacy of courage. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and that legacy carries lessons: early detection matters, public awareness matters, languages of compassion matter. His journey exposes the gaps in diagnosis, the stigma younger sufferers face, and the need for care systems that treat dignity as well as medical need.


Supporting Families Facing Dementia


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. For many, his story is familiar: when someone in their 40s or 50s begins to falter, health systems may not know how best to respond. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and to honour him means pushing for better supports: more information early after diagnosis, better access to specialised care, psychological support for caregivers, funding for younger dementia research, and care services that address both the neurological and emotional toll.



Final Words: Love Amid the Loss


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. In the end, what remains are memories: of his laughter, his creativity, his love of swimming and storytelling. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and those moments are what Louise, his daughter Phoebe, his father and brother, and all who knew him hold dear. His passage invites us to cherish what we have, to treat those with illness with compassion, and to remember that every life, no matter how slowly extinguished, leaves a light.


Conclusion


Craig ‘Moose’ Moore dies at 56 after early onset dementia battle. While we mourn his departure, his life gives voice to the plight of many living with dementia too young, too early. Craig ‘Moose’ Moore dies at 56 after early onset dementia battle, and let his story strengthen our resolve: to care better, to speak more kindly, to fund research, and to never underestimate the power of love in the face of loss.